Are Instagram Business Accounts Good or Bad?

Posted on by sheryl

Instagram is hot in social media and brands are jumping in with both feet. I agree that brands should be on Instagram and they should be going full steam ahead, but I don’t know as using the business accounts are the best way to do it.

As you will hear in this video, I am concerned with how business accounts will be handled in the very near future. We have already heard holders of those accounts complaining and it is only going to get worse…mark my words…this is not going to end well.

Right now Instagram has a very high engagement rate compared to Facebook or Twitter and brands should be there, but until they are forced to get a business account, I would avoid doing so.

In fact I was ask if Instagram will force people to get a business account and I see almost no way of doing that.

They do not require you to have a real persons name on your account.
They don’t even let most people have their real names as they are saving them for some reason.

If they go by where the link on your profile leads, then they will have a hell of a mess trying to keep up and enforce it.

Facebook and LinkedIn are the 2 places where they require a real name and have laid down the laws for business promotion and Facebook is still battling that after all these years. So, Instagram has little chance.

If you are new to Instagram or would like tips on building your account pop over to see our courses, tips and resources at Ginger Roots Media Group, I have a lot of Instagram Tips for you who like to DIY.

Keep in mind that the key to Instagram no matter if you have a business account or a personal account is posting schedule, tags and interaction!

YouTube TV Lets You Cut the Cable

Posted on by sheryl

YouTube announced that they have begun releasing their new platform called YouTube TV.

As we see the fight for your time in full swing, video plays a huge part and sites are fighting to see who can get and hold your attention.

In this video I give some of the details as to who can get YouTube TV, How much YouTube TV will Cost and what you may see when you sign up.

Facebook and even Twitter are in this fight with YouTube and they are looking to battle the current movie channels like Hulu, Netflix and Amazon Prime.

Not sure 1 will ever pull ahead, but if YouTube can get and secure current tv shows, they may pull it off.

Who is looking to be the loser in this battle? Cable and satellite companies who charge high prices and give crappy service.

Cable and satellite companies may need to find a new way to generate customers and the best way I see that happening is to provide great internet service without the high bundle prices.

I am looking forward to seeing how this plays out over the next few years!

So, I guess when they had their YouTube Is Over Party on Twitter…YouTube didn’t take note…they just keep going!

YouTube is over party was trending

Posted on by sheryl

YouTube sure knows how to fire people up when they make changes. Every time there is a change, people notice, but many times it is just minor and people just move on. But this time YouTube hit some of the loudest of the bunch!

Advertisers slung their weight around, YouTube jumped to fast, people were/are losing video views and Twitter got to hear all about it with the #YouTubeIsOverParty trending.

As you can see, YouTube has a knee jerk reaction that caused another knee jerk reaction and I am sure there are more to come!

Instagram Lets You Save Your Live Videos

Posted on by sheryl

Instagram Live was a great idea as a way to get Instagram a name in the video realm, but they had 1 thing lacking, the video disappeared after the live show was over.

By having the video completely disappear after you stopped streaming did give a sense of urgency to your followers, but was not optimal for creators.
Most creators wanted to be able to repurpose the video, but couldn’t…until this update.

Now, if you plan on repurposing your Instagram Live videos, I have some tips in this video to help you end up with a video that is valuable. You will want to use these live streaming tips on any platform, not just Instagram.

Seriously, stop making people feel left out. Just because people feel left out by missing the live recording, does NOT mean they will then show up every time you have a live show. Most likely they just won’t bother watching your other recordings.

If people could be available every time you were on live…we wouldn’t have moved to the on demand webinars.

Facebook is going to put ads on live streaming

Posted on by sheryl

Facebook live has taken off and many people are using it to get their message out. It has mostly grown because it is easy to use and it has the best reach for business pages, now Facebook will use these videos to make some money.

In this video I talk about who will benefit from having the ads and why I think putting ads on a live stream could be scary as hell. You won’t see me advertising on any live stream unless I personally know the creator!

What will you hear in this video –

Where will the video add be placed?
How long does your Facebook Live need to be to have ads?
How long are the freakin ads going to be?
Can the live streamer make money when an ad is on their video?
Why I think advertisers are crazy to put an advertisement on a live stream!
How will advertisers pick which live stream their ad appears on?

3:00 What other videos will be getting Facebook ads?
Oh boy, do I see another big problem here!
Hint – I do NOT like freebooters! I am pretty tight on copyright!

4:32 Instagram is also looking at adding ads in the story lines!
How much can you make when Instagram puts ads in the stories? LOL!

By the way, this video was originally a Facebook live and I know any video there is somewhat useless after the fact, so it is now a searchable video!

LinkedIn Adds Storylines

Posted on by sheryl

LinkedIn is a great site to connect with people if you can find them and have a good way to interact with them, without pushing sales. There are the 2 biggest issues with people using the site. Ok, it is just a PITA to get around, but they are trying to make it better.

In this video I talk about how LinkedIn has added Storylines to try and keep you on site and involved. I haven’t seen a lot of change as of yet, but I am sure they will keep tweaking until they do better.

Are you finding yourself spending more time on LinkedIn?

Sound Effects by Zap Slap

Posted on by sheryl

Zap SlapIf you have ever tried to make a kids joke video, you know you have to have some silly sound effects and they are not always easy to find. Trust me, I made 101 kids jokes and each one needed a goofy sound.

Sure there are also many other sound effects you need, be it a car crash, cows mooing, a creek flowing, you name it you need it at some point. Continue reading “Sound Effects by Zap Slap” →

Social Media Header Templates

Posted on by Brad West

Branding for your website is extremely important especially if you are running a business. Branding starts with your sites facade matching so they are totally recognizable and memorable no matter what property of yours they land on is a must. Your headers are the easiest way to create uniform branding for your site and your Social Media properties. The more people see your name, logo, artwork the more they will start to remember you just at a glance.

Here are some free safe header templates I made to build and properly size your social headers for Google+, YouTube, Twitter, and Facebook. I do my best to update these as changes occur, if there is a problem please don’t hesitate to contact me. Continue reading “Social Media Header Templates” →

Motion Array Templates and Music

Posted on by sheryl

Here is a website for all your video needs. Well, maybe not all, but if you use After Effects & Premier Pro you will love this place.

I am a free member of the site and get their newsletter; I also follow them on Facebook. They have a few free templates that I have used and they had a bunch of sound effects they gave away that of course I grabbed.

They are a subscription site that is very reasonably priced at only $19 a month for 4 downloads. If you compare what 4 downloads cost at other sites, then you will see the bargain. Continue reading “Motion Array Templates and Music” →