Most social media accounts, require you to have an email account associated with them. To many times these accounts are set up without planning ahead for how they may be used and by whom they may be used in the future. This can cause a big problem later on.
As your business grows, so will the number of people working for you and this includes hiring a social media manager. Your social media manager will occasionally need access to the emails for the social sites and if you have planned ahead, you can save yourself headaches.
In this video, I talk about why having a dedicated email that is only used for social media is important and why.
Having managed several accounts, I can tell you that a dedicated email will make your social media managers’ job smoother.
If you need help getting your social media plan in place, contact me to set up a consultation.