Instagram Live was a great idea as a way to get Instagram a name in the video realm, but they had 1 thing lacking, the video disappeared after the live show was over.
By having the video completely disappear after you stopped streaming did give a sense of urgency to your followers, but was not optimal for creators.
Most creators wanted to be able to repurpose the video, but couldn’t…until this update.
Now, if you plan on repurposing your Instagram Live videos, I have some tips in this video to help you end up with a video that is valuable. You will want to use these live streaming tips on any platform, not just Instagram.
Seriously, stop making people feel left out. Just because people feel left out by missing the live recording, does NOT mean they will then show up every time you have a live show. Most likely they just won’t bother watching your other recordings.
If people could be available every time you were on live…we wouldn’t have moved to the on demand webinars.