Many marketers know they need to put out a variety of post on social media, but that can take a good bit of time.
I see many of those people who log into their social accounts each day and then start looking for something they can share. They may search for links to great articles, look on YouTube for a video or try to find ideas for an image on Instagram. Once they find something, then they go and make it.
This means they may take an hour or more just to get a post for the day. Since most marketers don’t have an endless amount of time to spend on social media each day, their time is wasted looking for or making a post for each platform.
Therefore, they are missing out on the MOST important part of social media…Being social!
Engaging with your target audience is so important, yet that is what usually gets put off when you don’t plan ahead. By having your post ready for each platform, you can then log in each day and talk to people without the worry or stress of finding and making your own post.
In this video I talk about planning your post ahead, not just a day or 2 ahead, but a month at a time ahead. This means you are not only gathering your ideas for post, but having images already made, your short videos made, your links to relevant post gathered and anything else you may need.
If you are someone who tends to only make a few post at a time, I suggest you do not allow yourself to post at all on social media until you have an entire month ready and then go in and schedule it all at once. This takes away the instant gratification of posting each day on the spur of the moment. But, once you do get all your post scheduled a month ahead on each platform, you will be able to feel a sense of accomplishment and relief. You can then log in each day and enjoy talking to your customers, rather than just searching for things to post.
Put off the instant gratification for a much better feeling of relief and accomplishment.
If you are struggling to get your companies social media on track, contact me to set up a consultation appointment today.