Branded Hashtags on Instagram Look Spammy

If you have ever started working with an Instagram account that seems to be troubled, you start looking at all the possible reasons they aren’t doing as well as expected.

You check to see if the images are just bad.
Are they using good hashtags?
Are the followers all fake?
Do they just post and run…

All of those things are usually easy to spot, but once you take a quick check and see nothing wrong, you have to dig deeper and that is what I did. I found they were using branded hashtags and what Instagram is doing with those tags is not pretty.

I’ve never been a fan of the specialty hashtags unless several people will be using them and now I know I won’t use them in most circumstances.

Instagram is constantly changing and you need to try and stay up with the changes. I know it is hard when you are trying to run your business, take care of clients and then have these site change things on you.

That is why many of the big brands hire social media and digital marketing teams. Those businesses need to keep their focus on doing what they do best and let a dedicated team take care of other areas like digital marketing.

If you are a do it yourselfer, I have a course for Instagram to give you some tips along with the how to’s and why. Yes, I always have a why. You can check out the Instagram Course and I am always happy to answer questions over there!

If you are a business that needs to focus on doing what you do best and don’t want to be bothered with social media and all the changes, you can contact me and we can set up a consultation!

If you would like to see my just for fun Instagram account where I post pics of my favorite things…classic cars…you can see it at Off The Jacks. This poor account doesn’t have issues due to spam, it has issues due to lack of attention as it comes way down the list of my to do’s.

Are Instagram Business Accounts Good or Bad?

Instagram is hot in social media and brands are jumping in with both feet. I agree that brands should be on Instagram and they should be going full steam ahead, but I don’t know as using the business accounts are the best way to do it.

As you will hear in this video, I am concerned with how business accounts will be handled in the very near future. We have already heard holders of those accounts complaining and it is only going to get worse…mark my words…this is not going to end well.

Right now Instagram has a very high engagement rate compared to Facebook or Twitter and brands should be there, but until they are forced to get a business account, I would avoid doing so.

In fact I was ask if Instagram will force people to get a business account and I see almost no way of doing that.

They do not require you to have a real persons name on your account.
They don’t even let most people have their real names as they are saving them for some reason.

If they go by where the link on your profile leads, then they will have a hell of a mess trying to keep up and enforce it.

Facebook and LinkedIn are the 2 places where they require a real name and have laid down the laws for business promotion and Facebook is still battling that after all these years. So, Instagram has little chance.

If you are new to Instagram or would like tips on building your account pop over to see our courses, tips and resources at Ginger Roots Media Group, I have a lot of Instagram Tips for you who like to DIY.

Keep in mind that the key to Instagram no matter if you have a business account or a personal account is posting schedule, tags and interaction!

Instagram Lets You Save Your Live Videos

Instagram Live was a great idea as a way to get Instagram a name in the video realm, but they had 1 thing lacking, the video disappeared after the live show was over.

By having the video completely disappear after you stopped streaming did give a sense of urgency to your followers, but was not optimal for creators.
Most creators wanted to be able to repurpose the video, but couldn’t…until this update.

Now, if you plan on repurposing your Instagram Live videos, I have some tips in this video to help you end up with a video that is valuable. You will want to use these live streaming tips on any platform, not just Instagram.

Seriously, stop making people feel left out. Just because people feel left out by missing the live recording, does NOT mean they will then show up every time you have a live show. Most likely they just won’t bother watching your other recordings.

If people could be available every time you were on live…we wouldn’t have moved to the on demand webinars.