Facebook Puts Ads in Videos

Facebook has started testing midroll ads in native videos as they said they would. Let me just say, it wasn’t pretty.

Back in April 2017, Facebook talked about putting ads in Live Stream videos and the casually mentioned adding them to native videos. Now, I seldom watch a livestream on Facebook, so if they have placed any ads on them, I don’t know. But, I have not heard anyone mention it as of yet.

However, I saw an ad in native videos for myself, so we know that is rolling out.
Here are some of my thoughts as to the ad I saw and what you can expect to see soon.

While I do understand that video creators need to make some money, I see a lot of issues with this plan…I talk about some of those in the post with the announcement above.
One way to get people to be more willing to freeboot or steal videos is to reward them with money! Which is just what will happen if Facebook can’t get their shit together on a proper content ID system and a stable way to have your stolen videos taken down.
Guess we will see how this all turns out, but I think it will be a mess, at least for now.

YouTube Monetization Changes

Over the years YouTube has changed its monetization and partner program a few times and they are at it again.

In this video I explain the changes and why they are happening. At least why I think they are happening.

Advertisers made threats, YouTube restricted videos, Twitter blew up with the Hashtag YouTube is over party, cartoons aren’t for kids and…here we are!

One of the key take away to this is, do not count on ad revenue as a way to make money, if you plan on using your videos as an income stream.

If you are a new channel, just keep making good videos.

Optimize your videos and be sure to share them.

Honestly, if you get upset about this YouTube Partnership change, you will have a very hard time being productive on YouTube. You can’t let these changes deter you from doing what you want to do. If you have a message you want out to the world…then just stick with it! Figure out how to work with changes when they throw them out there. You have a goal and you have to keep moving forward and not sitting and worrying about how to get YouTube to “stay the same”.

Are Instagram Business Accounts Good or Bad?

Instagram is hot in social media and brands are jumping in with both feet. I agree that brands should be on Instagram and they should be going full steam ahead, but I don’t know as using the business accounts are the best way to do it.

As you will hear in this video, I am concerned with how business accounts will be handled in the very near future. We have already heard holders of those accounts complaining and it is only going to get worse…mark my words…this is not going to end well.

Right now Instagram has a very high engagement rate compared to Facebook or Twitter and brands should be there, but until they are forced to get a business account, I would avoid doing so.

In fact I was ask if Instagram will force people to get a business account and I see almost no way of doing that.

They do not require you to have a real persons name on your account.
They don’t even let most people have their real names as they are saving them for some reason.

If they go by where the link on your profile leads, then they will have a hell of a mess trying to keep up and enforce it.

Facebook and LinkedIn are the 2 places where they require a real name and have laid down the laws for business promotion and Facebook is still battling that after all these years. So, Instagram has little chance.

If you are new to Instagram or would like tips on building your account pop over to see our courses, tips and resources at Ginger Roots Media Group, I have a lot of Instagram Tips for you who like to DIY.

Keep in mind that the key to Instagram no matter if you have a business account or a personal account is posting schedule, tags and interaction!

YouTube TV Lets You Cut the Cable

YouTube announced that they have begun releasing their new platform called YouTube TV.

As we see the fight for your time in full swing, video plays a huge part and sites are fighting to see who can get and hold your attention.

In this video I give some of the details as to who can get YouTube TV, How much YouTube TV will Cost and what you may see when you sign up.

Facebook and even Twitter are in this fight with YouTube and they are looking to battle the current movie channels like Hulu, Netflix and Amazon Prime.

Not sure 1 will ever pull ahead, but if YouTube can get and secure current tv shows, they may pull it off.

Who is looking to be the loser in this battle? Cable and satellite companies who charge high prices and give crappy service.

Cable and satellite companies may need to find a new way to generate customers and the best way I see that happening is to provide great internet service without the high bundle prices.

I am looking forward to seeing how this plays out over the next few years!

So, I guess when they had their YouTube Is Over Party on Twitter…YouTube didn’t take note…they just keep going!

YouTube is over party was trending

YouTube sure knows how to fire people up when they make changes. Every time there is a change, people notice, but many times it is just minor and people just move on. But this time YouTube hit some of the loudest of the bunch!

Advertisers slung their weight around, YouTube jumped to fast, people were/are losing video views and Twitter got to hear all about it with the #YouTubeIsOverParty trending.

As you can see, YouTube has a knee jerk reaction that caused another knee jerk reaction and I am sure there are more to come!

Instagram Lets You Save Your Live Videos

Instagram Live was a great idea as a way to get Instagram a name in the video realm, but they had 1 thing lacking, the video disappeared after the live show was over.

By having the video completely disappear after you stopped streaming did give a sense of urgency to your followers, but was not optimal for creators.
Most creators wanted to be able to repurpose the video, but couldn’t…until this update.

Now, if you plan on repurposing your Instagram Live videos, I have some tips in this video to help you end up with a video that is valuable. You will want to use these live streaming tips on any platform, not just Instagram.

Seriously, stop making people feel left out. Just because people feel left out by missing the live recording, does NOT mean they will then show up every time you have a live show. Most likely they just won’t bother watching your other recordings.

If people could be available every time you were on live…we wouldn’t have moved to the on demand webinars.

Facebook is going to put ads on live streaming

Facebook live has taken off and many people are using it to get their message out. It has mostly grown because it is easy to use and it has the best reach for business pages, now Facebook will use these videos to make some money.

In this video I talk about who will benefit from having the ads and why I think putting ads on a live stream could be scary as hell. You won’t see me advertising on any live stream unless I personally know the creator!

What will you hear in this video –

Where will the video add be placed?
How long does your Facebook Live need to be to have ads?
How long are the freakin ads going to be?
Can the live streamer make money when an ad is on their video?
Why I think advertisers are crazy to put an advertisement on a live stream!
How will advertisers pick which live stream their ad appears on?

3:00 What other videos will be getting Facebook ads?
Oh boy, do I see another big problem here!
Hint – I do NOT like freebooters! I am pretty tight on copyright!

4:32 Instagram is also looking at adding ads in the story lines!
How much can you make when Instagram puts ads in the stories? LOL!

By the way, this video was originally a Facebook live and I know any video there is somewhat useless after the fact, so it is now a searchable video!

LinkedIn Adds Storylines

LinkedIn is a great site to connect with people if you can find them and have a good way to interact with them, without pushing sales. There are the 2 biggest issues with people using the site. Ok, it is just a PITA to get around, but they are trying to make it better.

In this video I talk about how LinkedIn has added Storylines to try and keep you on site and involved. I haven’t seen a lot of change as of yet, but I am sure they will keep tweaking until they do better.

Are you finding yourself spending more time on LinkedIn?